![]() This will allow us to drive economies of scale, innovation, and a surge of confidence among investors and value-chain actors that there is a business opportunity in doing the right thing.”Įdgar Blanco, director of Net-Zero Carbon at Amazon, said the initiative will help the company meet The Climate Pledge, a commitment to reach net-zero carbon by 2040. We expect this movement among climate leading companies to grow rapidly. “By setting an aggressive target today, a group of leaders is changing the conversation, and this is just the start. “Maritime shipping has long been a major producer of climate and air pollution, and attempts to transition away from fossil fuels have faced significant hurdles, including a perceived lack of freight customer demand that has stifled investment and scalability of potential solutions,” Irigoyen said. Ingrid Irigoyen, director of the Aspen Institute Shipping Decarbonization Initiative, which facilitates the coZEV effort, said it represents an historic step in the fight against climate change. It also signals increased interest by consumer goods companies and retailers to work collaboratively, deploy their capacities for innovation and drive economies of scale to foster an economically viable marketplace for zero-carbon shipping.įor Detecting Damaged Goods, Amazon Says AI Is 3 Times Better Than Humans This ambition statement, which Frog Bikes, Michelin, Tchibo and Unilever also signed, sends an important demand signal to the maritime value chain and bunker fuel producers that freight customers want zero-carbon shipping and they expect the industry to rapidly accelerate its decarbonization efforts in the years ahead, the network noted. Third, acknowledge that data collected isn’t always accurate, and consider the costs of acting on data that’s incorrect.Through a new cargo owner-led network facilitated by the Aspen Institute, a group of corporate climate leaders announced a target to switch all of their ocean freight to vessels powered by zero-carbon fuels by 2040, though environmental groups say the commitment leaves much to be desired and questioned why some of the world’s biggest retailers declined to step up.Īmazon, Brooks Running, Inditex, Ikea and Patagonia are among the first signatories to a 2040 ambition statement facilitated by Cargo Owners for Zero Emission Vessels (coZEV). Second, before you seek to collect data, consider the costs of processing that data. In fact, in many cases, it’s a costly distraction or even a chance to get the important stuff wrong.įirst, don’t collect data unless it has a non-zero chance of changing your actions. The metaphor is pretty clear: more data isn’t always better. If you need the clock in the microwave to tell you whether it’s morning or night, you have bigger problems than a microwave can fix for you. The microwave in my office also reports AM or PM. The clock would do its job far better if there weren’t an AM/PM data bit. That’s as complicated to think through as it is to type, which is my point.īut the bigger takeaway is that AM/PM on a hotel clock is not only useless, it’s a problem waiting to happen. ![]() Of course, I failed to note that the tiny ‘pm’ wasn’t showing when I set the alarm, which means when I was setting the alarm, the clock thought it was currently 7 am, and the next morning, when 6 am rolled around, it thought the local time was 6 pm and didn’t bother to ring. I arrived at my hotel at 7 pm, carefully setting the alarm for 6 am the next morning. ![]() The iHome alarm clock, common in hotels, shows a small PM when the time is after 12 noon.
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